Privacy Policy

PRIVACY POLICY

Last Updated: February 6, 2026

Website: https://theguideartists.com

1. INTRODUCTION

This Privacy Policy explains how The Guide Artists collects, uses, stores, and protects personal data in accordance with Regulation (EU) 2016/679 General Data Protection Regulation (“GDPR”), Organic Law 3/2018 on Personal Data Protection and Digital Rights (“LOPDGDD”), and Law 34/2002 on Information Society Services and Electronic Commerce (“LSSI-CE”).

By accessing or using this website, users acknowledge that they have read and understood this Privacy Policy.

2. DATA CONTROLLER

Data Controller: Ramón Andújar Olivares

Commercial Brand: The Guide Artists

Tax Identification Number (NIF): ES75777577Y

Address:
Avenida Cayetano del Toro 23
11010 Cádiz
Spain

Email:
orders@theguideartists.com

Website:
https://theguideartists.com

3. APPLICABLE LEGISLATION

This Privacy Policy is governed by:

• Regulation (EU) 2016/679 General Data Protection Regulation (GDPR)

• Organic Law 3/2018 on Personal Data Protection and Digital Rights (LOPDGDD)

• Law 34/2002 on Information Society Services and Electronic Commerce (LSSI-CE)

4. PRINCIPLES OF DATA PROCESSING

The Guide Artists processes personal data according to the following principles:

• Lawfulness, fairness, and transparency

• Purpose limitation

• Data minimization

• Accuracy

• Storage limitation

• Integrity and confidentiality

• Accountability

Personal data will only be processed for legitimate and clearly defined purposes.

5. PERSONAL DATA COLLECTED

The Guide Artists may collect and process the following categories of personal data:

Identification Data

• Name and surname

• Email address

• Postal address

• Telephone number

Commercial Data

• Purchase history

• Orders and transactions

• Customer communications

Technical Data

• IP address

• Browser type

• Device information

• Cookies and browsing activity

Professional Information

• Artist biographies

• Portfolio submissions

• Gallery or institutional information

6. PURPOSES OF DATA PROCESSING

6.1 Customer and Order Management

Purpose:
To process purchases, payments, invoices, shipping, customer service requests, and related commercial communications.

Legal Basis:
Performance of a contract under Article 6.1.b GDPR.

Retention Period:
Personal data may be retained for up to 6 years in accordance with applicable commercial and tax regulations.

Recipients:

• Tax authorities

• Financial institutions

• Payment service providers

• Shipping providers

International Transfers:
Certain technological providers may process data outside the European Economic Area under Standard Contractual Clauses approved by the European Commission.

6.2 Contact Forms and Communications

Purpose:
To respond to inquiries, editorial requests, support messages, or communications submitted through the website.

Legal Basis:
Consent of the data subject under Article 6.1.a GDPR.

Retention Period:
Data will be retained only for the period necessary to process the request.

Recipients:
No data will be disclosed to third parties unless legally required.

International Transfers:
Not generally foreseen, except where technological providers operate internationally.

6.3 Newsletter and Marketing Communications

Purpose:
To send newsletters, editorial updates, invitations, announcements, and commercial communications related to The Guide Artists.

Legal Basis:
Consent of the data subject under Article 6.1.a GDPR.

Retention Period:
Data will be retained until the user withdraws consent or unsubscribes.

Recipients:
Email communication and marketing service providers.

International Transfers:
Some providers may process data outside the European Economic Area under appropriate safeguards recognized by GDPR.

Users may unsubscribe at any time through the unsubscribe link included in communications.

6.4 Artist, Gallery, and Institutional Submissions

Purpose:
To evaluate submissions related to publications, editorial opportunities, collaborations, exhibitions, partnerships, or professional communications.

Legal Basis:
Consent and pre-contractual measures under Articles 6.1.a and 6.1.b GDPR.

Retention Period:
Data will only be retained for the time necessary to evaluate the submission and maintain professional communications.

Recipients:
Internal editorial and administrative staff only.

International Transfers:
Not generally foreseen.

6.5 Website Analytics and Security

Purpose:
To improve website performance, analyze browsing behavior, prevent fraud, and ensure website security.

Legal Basis:
Legitimate interest under Article 6.1.f GDPR and user consent where legally required.

Data Processed:
IP address, cookies, browsing activity, technical identifiers, and device information.

Retention Period:
According to the periods established in the Cookie Policy.

Recipients:
Analytics providers, hosting providers, and technological service providers.

International Transfers:
Certain providers may process data internationally under legally approved safeguards.

7. COOKIES

This website uses cookies and similar technologies to improve browsing experience, analyze traffic, and provide certain functionalities.

Detailed information regarding the use of cookies is available in the Cookie Policy.

Users may configure or withdraw cookie consent at any time through the cookie settings panel.

8. DATA SHARING WITH THIRD PARTIES

Personal data may be shared with third parties only when necessary for operational, contractual, legal, or technical purposes.

Third parties may include:

• Payment processors

• Hosting providers

• Shipping companies

• Email communication platforms

• Technology and analytics providers

• Legal, accounting, and tax advisors

All service providers processing personal data on behalf of The Guide Artists are contractually required to comply with GDPR obligations.

9. INTERNATIONAL DATA TRANSFERS

Some technological providers used by The Guide Artists may process personal data outside the European Economic Area.

Whenever international transfers occur, appropriate safeguards will be implemented in accordance with GDPR requirements, including Standard Contractual Clauses approved by the European Commission.

10. DATA RETENTION

Personal data will only be retained for the time necessary to fulfill the purposes for which they were collected and to comply with applicable legal obligations.

Retention periods may vary depending on:

• Contractual obligations

• Tax and accounting requirements

• Legal claims

• Consent withdrawal

• Legitimate business interests

Once retention periods expire, personal data will be securely deleted or anonymized.

11. MINORS

The services provided through this website are not directed to children under 14 years of age.

Users under 14 years old may not provide personal data without authorization from their parents or legal guardians.

The Guide Artists reserves the right to request verification of parental authorization where necessary.

12. SECURITY MEASURES

The Guide Artists implements appropriate technical and organizational measures to ensure the confidentiality, integrity, and security of personal data.

Security measures include:

• SSL encryption

• Secure hosting infrastructure

• Restricted access to personal data

• Password protection systems

• Internal confidentiality protocols

• Periodic security monitoring

Although reasonable security measures are implemented, no system can guarantee absolute security.

13. USER RIGHTS

Users may exercise the following rights regarding their personal data:

• Right of access

• Right to rectification

• Right to erasure

• Right to restriction of processing

• Right to data portability

• Right to object

• Right to withdraw consent

• Right not to be subject to automated decision-making

To exercise these rights, users may contact:

Ramón Andújar Olivares
The Guide Artists

Address:
Avenida Cayetano del Toro 23
11010 Cádiz
Spain

Email:
orders@theguideartists.com

Subject Line:
Data Protection Request

Users may be required to verify their identity before requests are processed.

14. RIGHT TO LODGE A COMPLAINT

Users have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD) if they believe their rights have been violated.

Spanish Data Protection Agency (AEPD)

Website:
https://www.aepd.es

Address:
C/ Jorge Juan, 6
28001 Madrid
Spain

Telephone:
+34 912 663 517

15. EXTERNAL LINKS

This website may contain links to third-party websites.

The Guide Artists is not responsible for the content, privacy practices, or policies of external websites.

Users are encouraged to review the privacy policies of external websites before providing personal data.

16. CHANGES TO THIS PRIVACY POLICY

The Guide Artists reserves the right to modify or update this Privacy Policy at any time to reflect legal, technical, or operational changes.

Updated versions will be published on this website together with the corresponding revision date.

Continued use of the website after changes are published constitutes acceptance of the updated Privacy Policy.

17. CONTACT

For any questions regarding this Privacy Policy or the processing of personal data, users may contact:

The Guide Artists

Email:
orders@theguideartists.com

Website:
https://theguideartists.com