It seems that nowadays art is measured with a calculator in hand. Every canvas, every sculpture, every installation is first considered for its investment potential and only then, if at all, for what it might evoke in the viewer. What was once an intimate encounter with creativity, an almost sacred experience between the work and the observer, has gradually been transformed into a transaction. Art has become a financial product: it is auctioned, speculated upon, collected... and, far too often, forgotten.